New Bing Shopping Channel Active For Merchants New To Bing

In July, Bing did away with it’s Cashback program and replaced it with the a free Bing Shopping.

For merchants that were already registered with the Cashback program, no action was required to continue submitting to Bing. If you were already on Cashback, there is still no action required.

The FeedPerfect team has just released some changes to accommodate new Bing Shopping registrants. As of today, you can see two different Bing channels listed in Channel > Settings. The original Bing Channel and format has been renamed “Bing Shopping (Legacy Format). If you have this channel active, it will continue to submit.

For merchants that are new to Bing Shopping, the FeedPerfect team has added a second channel named “Bing Shopping (New)”. If you were not using Cashback, and are mapping to Bing Shopping for the first time please use the “New” Channel. The new format is simply designed to make the current Bing onboarding requirements easier for new merchants to become accepted.

Bing Shopping Taxonomy

FeedPerfect Introduces ShopMed!

FeedPerfect is proud to announce a new integration with ShopMed!

ShopMed provides a marketplace to connect buyers and sellers of medical supplies. Unlike other comparison and/or shopping engines which cater primarily to individual consumers, ShopMed focuses on selling products to the medical industry including buyers from hospitals, medical facilities, home care centers, as well as individual doctors and nurses looking to purchase medical supplies. ShopMed was created to make buying and selling easier. If you are a medical supplier, ShopMed offers opportunities to get your products in front of new customers.

ShopMed offers a Basic account with no initial depost and Free product listings, in addition to three  tiers of  Pay Per Click packages. If you sell medical supplies you can start listing products in over 200 Medical Supply Categories for free!

Bing cashback To Be Discontinued and Replaced with FREE Bing Shopping

As of July 30th, 2010 Bing cashback will be discontinued. If you are currently submitting feeds to Bing cashback through FeedPerfect, you need do nothing at this time.

Bing will be replacing the cashback (cost per action) model with Bing Shopping. Bing Shopping will be FREE to merchants that were already using cashback!

If you are already submitting to Bing cashback simply continue with the Bing cashback feed. For full details from Bing please view their article here.

Again, no action is required for those of you that are already using FeedPerfect to submit to cashback. The good news is FREE Bing Shopping after July 30th. :)

The FeedPerfect Team

Does The Find Create Duplicate Content Issues For Merchants In Organic Search Engines?

This is actually an issue that’s been around for quite some time regarding search engines, but recently has been a hot topic regarding The Find. Likely this is because an article from Search Engine Land announced that The Find had passed Yahoo Shopping to become number two in terms of average daily users. The duplicate content concern arises occasionally with Comparison Shopping Engines in general. The FeedPerfect team spent some time with The Find to try to clarify any confusion on the question.

Before we address the misconception, let’s take a step back and talk about SEO in general. There are many reasons to do optimization on your product descriptions and page titles.

1. If 500 merchants all upload the same exact product descriptions direct from the manufacturer a search engine can’t determine who is #1 for that content. So making your content unique breaks the 500 way tie between you and other vendors. It is still just one factor in the ranking algorithms. If someone else has a manufacturer product description but is linked back to many other highly trusted sites, they will likely still outrank you.

2. Search engine friendly content is meant to be optimized for searches. That means looking for keywords and phrases that have a higher probability of being searched. SEO friendly is all about hitting on what is likely to be looked for when someone does a search.

The same concepts apply to whether that content is listed in an organic engine or a comparison shopping engine.

Below are some common questions and the answers from our discussions with The Find.

Q: Does your original unique content appearing on The Find hurt your rankings in Google search (organic, not product search) because it is duplicate content?

A: No.  There is no risk of a “duplicate content penalty” as The Find’s site is unique from typical web sites. Google will certainly not penalize merchants for having their products/content listed in multiple locations.

Q: Will you rank first as the originator and authority on that optimized search phrase, or will The Find?

A: This is only relevant when talking about longtail searches. If someone searched for your exact product description you will rank very high, 1 or 2. The likelihood is slim of someone searching for exactly that, but that seems to be the concern. In that specific case (someone searches for a whole line of unique text from your product) you may come up 2 and The Find will come up 1.

Example:

In this case a long string specific to your description is searched. It is original content that you made or had made. If that content appears on The Find you will likely rank 2. Organic searches like Google reward trust (quality backlinks, good user engagement). Larger websites like The Find tend to have more of those things than smaller ones. So realistically The Find will come up ahead of you like this example.

Almost certainly,The Find  is weighted heavier on backlinks, reviews, user interaction and other trust factors than a single merchant store. All things being equal they will beat you out for number 1 on a search like this…

“This Lo-Carb, high protein fitness drink will keep you going through your golf game, or any sport”.

Q: Should I submit different content to The Find to prevent them from ranking ahead of me?

A: The only reason to do that is if you want to be number one on a very specific longtail search instead of number 2. If you send different content to The Find you will probably outrank them on the unique phrase “This Lo-Carb, high protein fitness drink will keep you going through your golf game, or any sport”. But there is no need to do it prevent duplicate content issues effecting your organic Google search results.

Keep in mind, The Find is now the number 2 Comparison Shopping Engine (based on the Average Daily Users metric). Basically millions of potential customers are there looking for your products. The Find is listing your products for free.

Once shoppers are at The Find, it too is a search engine just like an organic search engine. In other words, if you have good content that is search engine friendly you will benefit from it being sent to The Find. If you’ve done your homework and have keywords and phrases with a strong likelihood of being searched in Bing, Yahoo or Google they carry over to searchers at The Find (or any other Shopping Engines where you submit your product feeds).

With The Find having confirmed that there is no duplicate content issue, there is little reason to modify your optimized product content when submitting it to The Find. In fact it’s best to let that same content work for you when users search at The Find.

The FeedPerfect Team

Google Merchant Center – Claim Your URL

Yesterday you may have received an email from The Google Team requesting how to claim your URL. This is a new additional requirement to the previous site verification requirement. While many accounts can verify the same URL for tracking purposes, only one will be authorized for uploading products. This domain claiming allows Google to know which account is authorized to feed products to Google Product Search.

These changes will therefore effect FeedPerfect users as well as merchants that do manual product uploads to Google Product Search.

Regardless of how you get products to Google, until you complete the process you will receive email warnings after each upload. The new requirement will become mandatory on May 18th. After that your uploads will fail unless you have verified and claimed your URL.

The actual “Claim this URL” button will appear in Google Merchant Center once you have completed the site verification. To get there, you simply need to verify your site and then click Claim on the Merchant Center > Settings > General Page. Before proceeding log into Google Merchant Center. If you already see the “Claim this URL” link, simply click it and you are done.

If you don’t see the “Claim this URL link”,  you will need to complete the site verification process and then claim your domain.

Google offers two options for verification:

  1. Add a meta tag to your site’s home page.
  2. Upload an HTML file to the site’s directory.

Either will work, but different platforms have different abilities from the shopping cart end. The Meta Tag is the easiest option if your platform allows it.

Some examples are below for Yahoo! Store owners.

Meta Tag option on Yahoo! Stores:

  1. Go to your Yahoo! Store editor and navigate to your index.html page.
  2. In the Message field paste the unique tag from Google Merchant Center.
  3. Update the page and publish your store.
  4. You should now be able to verify the store in Google, and then Claim your URL.

The FeedPerfect Team

Yahoo! Shopping Changes

As you may already know, on March 11th, Yahoo! will be discontinuing the automatic product submission in Yahoo! Shopping from within the Store Manager. Going forward in order for your products to show up on Yahoo! Shopping, you will have to submit your products through a PriceGrabber account.

Luckily, FeedPerfect has always supported both PriceGrabber and Yahoo! Shopping feeds and can help you. On March 11th, FeedPerfect will be combining the PriceGrabber with Yahoo! Shopping feeds into one. Here are some additional highlights:

  • Automated product import for Yahoo! Stores.
  • Manage one data feed for Yahoo! Shopping & PriceGrabber.
  • Access your FeedPerfect account from anywhere.
  • Hundreds of merchants already rely on FeedPerfect.
  • Over 10 of the most popular comparison shopping engines are supported.
  • Built in reporting and analytics for feed optimization.
  • Hands-off feed management services.
  • Plans as low as $49/month after you take advantage of a…
  • Complimentary 14 day trial!

To ensure that your products continue to list on Yahoo! Shopping, sign up for FeedPerfect account today.

P.s.

Reaching over 17 million unique page views per week, FeedPerfect is now integrated into TheFind. The best part for you is that it is absolutely free to submit your products. TheFind joins Bing Cashback and the buySAFE Bonded Shopping Network (two prominent cost-per-action shopping engines) integrated into FeedPerfect. Yet another great reason to start using FeedPerfect.

Hello from TheFind!

TheFind is the world’s largest shopping mall: an online destination with 500,000 stores and sellers, 400 million products and 17 million unique monthly visitors. Utterly unlike anything before it, TheFind is built on multiple patents that make it possible and easy to shop any store and every store, all at once. With the inclusion of all matching coupons, reviews, and local store information, TheFind makes smart buying decisions easy.

According to the January comScore report, TheFind is now #3 in visits – with just Google Product Search and Yahoo Shopping on top – and is now larger than every well-known CSE.

Millions of shoppers use our site every month, clicking out to visit hundreds of thousands of stores. Here are some FREE ways in which you can make sure you’re fully optimized with us:

  • Work with FeedPerfect to send us a product feed. Make sure you fill out as much information as possible as more complete product feeds will help you to rank higher in our results and ultimately get more traffic.
  • Register and claim your store in the Merchant Center. If you’re not currently registered, you’re not maximizing the visibility of your products on our site. The more information we have about your store, the more relevant your results will be in our search algorithm and the easier it will be for you to connect with the millions of shoppers who visit our site every month.
  • Once you claim your store, you should use the following features to optimize your presence even further:

o Join the UpFront Program. Thousands of merchants have already joined. On average, merchants have seen an increase in visibility/traffic of ~10% post joining the program.
o Upload your tax and shipping information.
o Submit coupons.

Thousands of merchants have already registered their stores and joined UpFront. So what are you waiting for?

To learn more, go to: https://merchant.thefind.com and http://www.thefind.com/upfront.

Stay up-to-date on the latest from TheFind’s UpFront Program and Merchant Center on our Merchant Blog and Twitter. We follow back!

FeedPerfect Introduces TheFind!

FeedPerfect is proud to announce a new integration with TheFind! TheFind is absolutely free for merchants to submit products. That’s right, no Cost Per Click or Cost Per Action. Just free traffic for sending TheFind your product feeds. TheFind averages 17 Million unique page views per month! It’s not just free traffic, it’s a lot of free traffic.

As of today, you can find TheFind in your FeedPerfect Channel Settings tab. Just click to activate and get started! TheFind is now the third most visited engine behind only Google Product Search and Yahoo! Shopping. Did we mention, it’s FREE to submit your products?

FeedPerfect is proud to provide you with a cost effective channel to get your merchandise in front of customers. Go ahead and get started today! There’s no traffic like free traffic.

Yahoo! Shopping to be combined with PriceGrabber in FeedPerfect

On March 11th, Yahoo! will be discontinuing the automatic Yahoo! Product Submit from Yahoo! Store Manager. Yahoo! has now partnered with PriceGrabber to handle the population of Yahoo! Shopping in the future.

Yahoo! Shopping will continue as always to be a valuable channel for reaching customers with your products. The difference will be in how you, the merchant, get your product information into Yahoo! Shopping.

What if I am currently use FeedPerfect to submit to Yahoo! Shopping and PriceGrabber?

If you are currently submitting to Yahoo! Shopping and PriceGrabber you will not need to do anything to make the transition. As of March 11th all PriceGrabber accounts will automatically submit products to both PriceGrabber and Yahoo! Shopping. PriceGrabber Cost per Click rates will apply.

What if I am currently use FeedPerfect to submit to Yahoo! Shopping but not PriceGrabber?

On March 11th, FeedPerfect will combine the Yahoo! Shopping channel with PriceGrabber. By combining the channels we have minimized the impact on merchants using FeedPerfect. FeedPerfect will count both engines as one “feed” when calculating your billable usage.

You should make the conversion to PriceGrabber as soon as possible to prevent any lag time in product listings on Yahoo! Shopping.

1. Activate the PriceGrabber Channel in FeedPerfect.

2. Sign up for a PriceGrabber account through the Channel Wizard in FeedPerfect.

3. Map your products and complete the Channel Wizard in FeedPerfect.

4. After PriceGrabber has successfully received your first feed, deactivate your Yahoo! Shopping Channel in FeedPerfect.

FAQ

Q: Can I submit to Yahoo! Shopping without submitting to PriceGrabber?

A: Yes, you can. For a very limited time PriceGrabber is offering a “Yahoo! only” PriceGrabber account.

You can sign up at for a Yahoo! Shopping only account, or a combined Yahoo! Shopping/PriceGrabber account here.

Q: Can I submit only to PriceGrabber without automatically submitting to Yahoo! Shopping?

A: After March 11th, but default all PriceGrabber accounts will submit to both. If you want to limit your products to appear only on PriceGrabber after March 11th, you should contact your PriceGrabber account representative.

Q: Where can I see more information about the partnership between PriceGrabber and Yahoo!?

A: Yahoo! has sent several notifications to Yahoo! Merchant Solutions users in the past few weeks. If you missed the notification, you can view it here.

Q: Is there a deadline to de-activate my Yahoo! Shopping channel in FeedPerfect?

A: We recommend you make the change as quickly as possible to prevent any lag time in listing on Yahoo! Shopping. Officially the Yahoo! Shopping channel will be removed from FeedPerfect March 11th. PriceGrabber will have many new accounts as they absorb the traffic for Yahoo! You should act quickly to give PriceGrabber as much time as possible to help you get listed.