Shopping.com is excited to announce 2 new pricing programs, beginning May 15th, that will enable you to add low priced inventory and advertise your brand to millions. This is another step to sustain your cost of sales and profitability.

1. Introducing Tiered CPC Pricing – We are introducing a tiered pricing model where the CPC rates will be based on the product price in all categories.This innovative pricing model enables you to advertise low priced items and match consumer demand, while maintaining profit. We recognize some tiers will see an increase nevertheless the methodology we used to develop the tiered pricing model is based on meeting a sustainable cost of sale.
   

   Click here to view the new rate card.

2. Launching Tiered Logo Pricing – Shopping.com is making brand advertising more affordable by changing the logo rate from a flat $0.10 CPC to a tiered cost structure based on the item price. The new rates allow you to economically advertise your brand in front of millions of consumers. These new rates should not exceed 25% of your overall spend.

Additionally, we recently completed the full roll-out of our international click filtering program. You will continue to receive international traffic but Shopping.com will not charge you for these clicks, ultimately improving your campaign’s conversion to sale.

Learn more on how to take advantage of these new prices and features.

This entry was posted on Tuesday, May 12th, 2009 at 11:03 am and is filed under FeedPerfect News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.