Top 10 Ways to Die a Quick Death on Comparison Shopping Engines

I came across this awesome top ten list which is “Oh So True in So Many Ways.” Enjoy!

 

1. Not tracking properly

2. Not reading the specs, assuming the specs are correct

3. Assuming your data feed is up and running

4. Not including unique IDs (MPN, UPC, ISBN)

5. Bidding (like you do on PPC engines)

6. Going ga-ga over Add-ons

7. All products, all engines

8. Categorization

9. Engine level quantitative Data Feed Optimization (DFO)

10. Submit it and forget it mentality

——–Source: Search Engine Strategies Conference & Expo

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