Shopping.com has a new “Condition” field
Here is the email that many of you may have or have not received from Shopping.com of the latest addition:
Shopping.com has several projects underway that will change the face of product listings at shopping.com. While most of these projects are still shrouded in secrecy, we will need your help to make sure that when they launch they will benefit you and the consumers of your products.
In an effort to improve the end-user experience, we are starting to require that merchants supply product condition in its own separate field.
The Condition field should hold only the key words “New,” “Used,” or “Refurbished.” This information is not currently visible on product listings, but will be used to focus the search process. The special projects mentioned above will ensure that functionality will be built into the user interface of Shopping.com so that we will make use of this information in a much more viable fashion.
The indication of product condition on top of stock description will help your conversion to sale by reducing cart abandonment due to the consumer having too little information, pre-checkout.
When you make use of the stock description as well as product condition fields in your feed, you ensure that the consumer has the highest amount of information needed to intelligently make a purchase.
So, just go into your FP account, click on settings, edit Shopping.com, go to mappings and add “New, Used or Refurbished” in the default catagory for the new “Condition” field.
Enjoy, and stay warm in this crazy October snowstorm! (Well, in PA anyway…)