Archive for October, 2008

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Tip: Channel Mappings: Part I

Friday, October 31st, 2008

Some of our users run into problems setting up new feeds with the channel activation wizard. A lot of these errors come during the field mapping section of the wizard. I wanted to share a helpful hint that I use to set up the field mappings.
The first thing I do is go to the Catalog Tab and then to the Import [...]

Pricegrabber Says, “Less Window Shopping, More Qualified Buyers” This Holiday Season

Friday, October 31st, 2008

Yesterday I had the privilege of speaking with my PriceGrabber.com representative, Olga Zaklis. After updating each other on the weather in our respective locations (75 degrees and sunny as always @ PG) we started discussing the economic forecast for the upcoming holiday season. Contrary to popular opinion Olga had some hopeful pointers to give me [...]

Shopping.com has a new “Condition” field

Tuesday, October 28th, 2008

Here is the email that many of you may have or have not received from Shopping.com of the latest addition:
Shopping.com has several projects underway that will change the face of product listings at shopping.com. While most of these projects are still shrouded in secrecy, we will need your help to make sure that when they [...]

BOGO on CSE’s

Tuesday, October 21st, 2008

We all love a good Buy One Get One deal, right? Well, you can also get a similar type of deal with advertising on the CSE’s. Many of the major CSE’s have affiliates that they also submit their advertisers too. Here is a list of a few of them.

Shopping.com submits products to Dealtime.com and Ugenie.com
Pronto.com [...]

New Category Alert System

Monday, October 20th, 2008

Let’s go Tampa Bay Rays!!!
I just had to get that in before the FeedPerfect talk commenced =)
The FeedPerfect Team has implemented a new feed category update tool that is being used by our account managers and tech support folks to keep our CSE taxonomies as current as possible. As we all know proper categorization is [...]

Top 10 Ways to Die a Quick Death on Comparison Shopping Engines

Tuesday, October 14th, 2008

I came across this awesome top ten list which is “Oh So True in So Many Ways.” Enjoy!
 
1. Not tracking properly
2. Not reading the specs, assuming the specs are correct
3. Assuming your data feed is up and running
4. Not including unique IDs (MPN, UPC, ISBN)
5. Bidding (like you do on PPC engines)
6. Going ga-ga over [...]

News From Nextag

Tuesday, October 7th, 2008

Nextag has opened up some new categories to advertising merchants. They are:
Electronics/GPS Devices
Electronics/Accessories
Gifts/Gift Cards
And with the good, some not so good news usually follows. Nextag has also raised minimum bids. Here are the details:

 

         

New Minimum
CPC($)

Computers

 

 

   Accessories

 

$0.60

Electronics

 

 

   Accessories

 

$0.50

   GPS Devices

 

$0.80

   Televisions

 

$1.00

Baby

 

 

   Others

 

$0.25

Clothing & Accessories

 

 

   Jewelry & Watches

 

$0.50

       Watches

 

$0.60

   Men

 

$0.30

   Women

 

$0.30

   Men’s Shoes

 

$0.35

   Women’s Shoes

 

$0.35

Home & Garden

 

 

   Furnishings

 

$0.35

   Home Improvement

 

$0.35

   Kitchen

 

$0.35

   Lawn & Garden

 

$0.35

Other [...]

Specials Offers from Shopzilla

Monday, October 6th, 2008

Hey Gang!
In the lane the snow is glistening…..actually, it’s not even Halloween yet but our beloved Comparison Shopping Engines are getting tuned-up for the oncoming Christmas rush. Earlier we talked about CSEs upping their cost-per-click rate cards. Today I’d like to turn your attention to an interesting offer that Shopzilla has made available to their [...]

The holidays are approaching…

Thursday, October 2nd, 2008

Due to the spike in shopping around this time of year, the CSE’s (Comparison Shopping Engines) take advantage of this opportunity to make some (more) money for themselves as well. To all of the veteran CSE advertisers you probably already know this, and to the newbie’s, well this is some information that I thought you [...]