Shopzilla has announced the launch of a new CPC bidding tool that allows merchants to place their CPC bids at the item level. And FeedPerfect is ready for it.

Shopzilla’s announcement states:

Shopzilla is pleased to announce the launch of our new bidding tool. It has many new features, but the most important change is that you are able to place different bids for individual products!

Here are some key things to know:

• We have moved your bids from the old bidding tool to the new bidding tool.
• Your subcategory bid will be the bid for each of your products in that subcategory until you change it. Bids in your datafeed will continue to override bids placed in the bidding tool.
• You may place different bids on individual or groups of products.
• You can find products using the new search, navigation and filtering tools we’ve provided in the new bidding tool.

Within FeedPerfect you can place your CPC bids at an item level and use Shopzilla’s new feature. You can place your CPC bids by selecting the Catalog->CategorizationCPC ->Product Level Categorization page, selecting your products for Shopzilla and using the CPC tab to assign CPC values for individual products.

Just another way that FeedPerfect is helping you get the most out of your advertising dollars.

This entry was posted on Wednesday, October 17th, 2007 at 2:06 pm and is filed under FeedPerfect News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.